{"id":56779,"date":"2020-08-19T08:09:56","date_gmt":"2020-08-19T12:09:56","guid":{"rendered":"https:\/\/cursosec.unit.la\/?page_id=56779"},"modified":"2020-09-28T10:34:52","modified_gmt":"2020-09-28T13:34:52","slug":"e-commerce-y-marketing-digital","status":"publish","type":"page","link":"https:\/\/cursosec.unit.la\/index.php\/e-commerce-y-marketing-digital\/","title":{"rendered":"e-Commerce y Marketing Digital"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.9&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;0vw||0vw||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||3vw||false|false&#8221; border_style_all=&#8221;none&#8221; locked=&#8221;off&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.2.2&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_text _builder_version=&#8221;4.3.2&#8243; text_font=&#8221;Roboto Slab|700||on|||||&#8221; text_text_color=&#8221;#50C1B4&#8243; text_font_size=&#8221;33px&#8221; text_line_height=&#8221;1.2em&#8221; background_color=&#8221;50C1B4&#8243; text_orientation=&#8221;center&#8221; width_last_edited=&#8221;off|phone&#8221; custom_padding=&#8221;1vw||1vw||false|false&#8221; custom_padding_tablet=&#8221;2vw||2vw||false|false&#8221; custom_padding_phone=&#8221;3vw||2vw||false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;26px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; custom_padding__hover_enabled=&#8221;on|desktop&#8221; custom_padding__hover_tablet=&#8221;3vw||||false|false&#8221; custom_padding__hover=&#8221;||||false|false&#8221;]<\/p>\n<h4 style=\"text-align: center;\">PROGRAMA FORMATIVO<\/h4>\n<p>Curso de e-Commerce y marketing digital<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.3.2&#8243; background_color=&#8221;#58bdb3&#8243; custom_padding=&#8221;0vw||0vw||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||3vw||false|false&#8221; border_style_all=&#8221;none&#8221; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_image src=&#8221;https:\/\/cursosec.unit.la\/wp-content\/uploads\/2020\/08\/Recurso-1_ILUS_2.png&#8221; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text _builder_version=&#8221;4.3.2&#8243; text_font=&#8221;Roboto Slab|300|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Roboto Slab||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221;]<\/p>\n<p>La <em>Secretar\u00eda Ejecutiva de Econom\u00eda Creativa<\/em> del <em>Ministerio de las Culturas, las Artes y el Patrimonio<\/em>, presenta el Programa Formativo de e-Commerce y Marketing Digital, en modalidad e-Learning y gratuito. El programa consta de tres cursos que se pueden realizar de forma independiente.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.2.2&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; transform_translate=&#8221;0px|4px&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_button button_url=&#8221;https:\/\/cursosec.unit.la\/index.php\/register\/&#8221; button_text=&#8221;Completa el formulario de inscripci\u00f3n&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.3.2&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#e7393a&#8221; button_border_radius=&#8221;69px&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;%%28%%&#8221; button_icon_color=&#8221;#ffffff&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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text_font=&#8221;Roboto|300|||||||&#8221;]<\/p>\n<h3><strong>INTRODUCCI\u00d3N AL E-COMMERCE<\/strong><\/h3>\n<ul>\n<li>\u00bfQu\u00e9 es el Comercio Electr\u00f3nico?<\/li>\n<li>Ventajas y Nuevos desaf\u00edos del <em>e-commerce<\/em><\/li>\n<li>Modalidades y Modelos de Negocio Digitales<\/li>\n<li>Conceptos fundamentales del Marketing<\/li>\n<li>El Comercio Electr\u00f3nico de Libros<\/li>\n<li>El Comercio Electr\u00f3nico de la Artesan\u00eda<\/li>\n<li>El Comercio Electr\u00f3nico de las Artes Visuales<\/li>\n<li>El Comercio Electr\u00f3nico del Dise\u00f1o y la Ilustraci\u00f3n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/cursosec.unit.la\/index.php\/cursos\/ecommerce-modulo-1\/&#8221; button_text=&#8221;Ir al curso&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.3.2&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#58bdb3&#8243; button_border_radius=&#8221;69px&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;||||||||&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.3.2&#8243; background_color=&#8221;#aca6b7&#8243; custom_padding=&#8221;7vw||7vw||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||3vw||false|false&#8221; border_style_all=&#8221;none&#8221; locked=&#8221;off&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; module_id=&#8221;Estrategia_y_tramites_para_la_internacionalizacion&#8221; _builder_version=&#8221;4.3.2&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;14px|||12px|false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; border_color_left=&#8221;#50c1b4&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.6&#8243; custom_padding=&#8221;||||false|false&#8221;][et_pb_image src=&#8221;https:\/\/cursosec.unit.la\/wp-content\/uploads\/2020\/08\/Recurso-2_SEEC2_.png&#8221; url=&#8221;https:\/\/cursosec.unit.la\/index.php\/cursos\/ecommerce-modulo-2\/&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#ffffff&#8221; hover_overlay_color=&#8221;#58bdb3&#8243; hover_icon=&#8221;%%52%%&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.3.2&#8243; box_shadow_style=&#8221;preset3&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.6&#8243; custom_padding=&#8221;||||false|false&#8221;][et_pb_text _builder_version=&#8221;4.3.2&#8243; text_font=&#8221;|300|||||||&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\">PLATAFORMAS DE COMERCIALIZACI\u00d3N<\/span><\/h3>\n<ul>\n<li><span style=\"color: #ffffff;\">Los <em>marketplaces<\/em> y Mercado Libre<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Las <em>tiendas virtuales<\/em> y Shopify<\/span><\/li>\n<li><span style=\"color: #ffffff;\">El uso comercial de las Redes Sociales<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Plataformas de <em>Streaming<\/em><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/cursosec.unit.la\/index.php\/cursos\/ecommerce-modulo-2\/&#8221; button_text=&#8221;Ir al curso&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.3.2&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#58bdb3&#8243; button_border_radius=&#8221;69px&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;||||||||&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.3.2&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;7vw||7vw||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||3vw||false|false&#8221; border_style_all=&#8221;none&#8221; locked=&#8221;off&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; module_id=&#8221;Estrategia_y_tramites_para_la_internacionalizacion&#8221; _builder_version=&#8221;4.3.2&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; 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_builder_version=&#8221;4.0.6&#8243; custom_padding=&#8221;||||false|false&#8221;][et_pb_text _builder_version=&#8221;4.3.2&#8243; text_font=&#8221;Roboto|300|||||||&#8221;]<\/p>\n<h3><strong>MARKETING DIGITAL<\/strong><\/h3>\n<ul>\n<li>El Plan de Marketing Digital<\/li>\n<li>Estrategia SEO (<em>Search Engine Optimization<\/em>)<\/li>\n<li>Estrategia de Social Media<\/li>\n<li>Estrategia de Publicidad en medios pagados<\/li>\n<li>Estrategia de Marketing Relacional<\/li>\n<li>Estrategia de Contenidos<\/li>\n<li>Estrategia de email Marketing<\/li>\n<li>El Plan de Acci\u00f3n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/cursosec.unit.la\/index.php\/cursos\/ecommerce-modulo-3\/&#8221; button_text=&#8221;Ir al curso&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.3.2&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#58bdb3&#8243; button_border_radius=&#8221;69px&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;||||||||&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.3.2&#8243; background_color=&#8221;#f2f2f2&#8243; border_width_left=&#8221;0px&#8221;][et_pb_row _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text content_tablet=&#8221;<\/p>\n<h2 style=%22text-align: center;%22>CARACTER\u00cdSTICAS<\/h2>\n<p>&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.3.2&#8243;]<\/p>\n<h1 style=\"text-align: center;\">CARACTER\u00cdSTICAS<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.3.2&#8243; module_alignment=&#8221;center&#8221; custom_css_main_element=&#8221;align-items: center;&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_image src=&#8221;https:\/\/cursosec.unit.la\/wp-content\/uploads\/2020\/08\/ILLUS_09_SEEC2.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_toggle title=&#8221;Objetivo&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>Ofrecer una programa formativo sobre Comercio Electr\u00f3nico y Marketing Digital a los sectores creativos de Chile, con el fin de capacitarlos y apoyar los emprendimientos en su camino hacia la <strong>transformaci\u00f3n digital<\/strong>.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Metodolog\u00eda&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>Cursos de <strong>autoaprendizaje<\/strong> en modalidad <strong>e-Learning.<\/strong><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;A qui\u00e9n va dirigido&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>Emprendedores, profesionales, pymes y micropymes del\u00a0<strong>sector creativo de Chile.<\/strong><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Fecha y duraci\u00f3n&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>Primera convocatoria: del<strong>\u00a07 de septiembre al 30 de octubre de 2020<\/strong><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;\u00bfD\u00f3nde?&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>Accesible exclusivamente a trav\u00e9s del <a href=\"https:\/\/cursosec.unit.la\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sitio Web de Econom\u00eda Creativa<\/a> del <strong>Ministerio de las Culturas, las Artes y el Patrimonio<\/strong><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Valor&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p><strong>Gratuito<\/strong><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.3.2&#8243; background_color=&#8221;#ffffff&#8221; border_width_left=&#8221;0px&#8221;][et_pb_row _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text content_tablet=&#8221;<\/p>\n<h2 style=%22text-align: center;%22>CARACTER\u00cdSTICAS<\/h2>\n<p>&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.3.2&#8243;]<\/p>\n<h1 style=\"text-align: center;\">PREGUNTAS FRECUENTES<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.3.2&#8243; module_alignment=&#8221;center&#8221; custom_css_main_element=&#8221;align-items: center;&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_toggle title=&#8221;\u00bfEn qu\u00e9 consiste este programa formativo?&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>Se trata de un programa gratuito en modalidad e-Learning compuesto por tres cursos sobre Comercio Electr\u00f3nico:<\/p>\n<ol>\n<li>Introducci\u00f3n al e-Commerce<\/li>\n<li>Plataformas de Comercializaci\u00f3n<\/li>\n<li>Marketing Digital<\/li>\n<\/ol>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;\u00bfEs imprescindible realizar los tres cursos?&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>No. Adem\u00e1s, cada curso se puede realizar de manera independiente, aunque se recomienda realizarlos en el orden indicado, ya que el programa formativo va de menor a mayor complejidad.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;\u00bfSon cursos certificados?&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>Cada curso que completes da acceso a un cuestionario de 10 preguntas. Si respondes correctamente <u>al menos 7<\/u> de ellas, recibir\u00e1s un certificado de haber realizado con \u00e9xito el curso correspondiente.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;\u00bfQu\u00e9 requisitos t\u00e9cnicos debo cumplir para realizar los cursos?&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>\u00danicamente contar con conexi\u00f3n a Internet y acceder al sitio web de <a href=\"https:\/\/cursosec.unit.la\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Econom\u00eda Creativa<\/strong><\/a> mediante un computador o un dispositivo m\u00f3vil.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;\u00bfQu\u00e9 conocimientos m\u00ednimos debo tener?&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>En principio no es necesario tener conocimientos de los temas que se tratan en los cursos, aunque cada uno de ellos cuenta con algunas recomendaciones.<\/p>\n<p><strong>CURSO DE INTRODUCCI\u00d3N AL E-COMMERCE:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"236\">Presencia en Redes Sociales<\/td>\n<td width=\"104\" style=\"text-align: center;\">RECOMENDADO<\/td>\n<\/tr>\n<tr>\n<td width=\"236\">P\u00e1gina Web y\/o Tienda en l\u00ednea<\/td>\n<td width=\"104\" style=\"text-align: center;\">RECOMENDADO<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>CURSO DE PLATAFORMAS DE COMERCIALIZACI\u00d3N:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"236\">Presencia en Redes Sociales<\/td>\n<td width=\"104\" style=\"text-align: center;\">S\u00cd<\/td>\n<\/tr>\n<tr>\n<td width=\"236\">P\u00e1gina Web y\/o Tienda en l\u00ednea<\/td>\n<td width=\"104\" style=\"text-align: center;\">RECOMENDADO<\/td>\n<\/tr>\n<tr>\n<td width=\"236\">Haber realizado el Curso de Introducci\u00f3n al e-Commerce<\/td>\n<td width=\"104\" style=\"text-align: center;\">RECOMENDADO<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>CURSO DE MARKETING DIGITAL:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"236\">Presencia en Redes Sociales<\/td>\n<td width=\"104\" style=\"text-align: center;\">S\u00cd<\/td>\n<\/tr>\n<tr>\n<td width=\"236\">P\u00e1gina Web y\/o Tienda en l\u00ednea<\/td>\n<td width=\"104\" style=\"text-align: center;\">RECOMENDADO<\/td>\n<\/tr>\n<tr>\n<td width=\"236\">Haber realizado el Curso de Introducci\u00f3n al e-Commerce<\/td>\n<td width=\"104\" style=\"text-align: center;\">RECOMENDADO<\/td>\n<\/tr>\n<tr>\n<td width=\"236\">Haber realizado el Curso de Plataformas de Comercializaci\u00f3n<\/td>\n<td width=\"104\" style=\"text-align: center;\">RECOMENDADO<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;\u00bfCu\u00e1l es la metodolog\u00eda?&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>Los cursos se realizan <strong>100% online<\/strong> en el momento del d\u00eda que mejor te acomode. Cada curso se compone de <strong>lecciones<\/strong> en donde se explican los diferentes temas. Lo ideal es que puedas tomar notas en un cuaderno de aquellas ideas que te resulten relevantes para tu emprendimiento.<\/p>\n<p>Cuando comiences una lecci\u00f3n, lo recomendable es terminarla, para que la plataforma recoja que la has completado y puedas iniciar la siguiente en ese momento o en otro.<\/p>\n<p>Una vez que terminas una lecci\u00f3n, puedes volver a acceder a ella para repasar o consultar algo.<\/p>\n<p>Al completar todas las lecciones podr\u00e1s responder a un <strong>cuestionario<\/strong> de 10 preguntas sobre los temas que se han tratado a lo largo del curso.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;\u00bfPor cu\u00e1nto tiempo estar\u00e1n disponibles los cursos?&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>La primera edici\u00f3n de este programa formativo (los tres cursos) <strong>comienza el lunes 7 de septiembre de 2020<\/strong> y <strong>finaliza el<\/strong> <strong>viernes 30 de octubre de 2020<\/strong>. Es decir, tienes casi dos meses para realizar cualquiera o los tres cursos del programa.<\/p>\n<p>De todas maneras, no te preocupes si no alcanzas a realizar todo el programa, porque a partir de octubre\u00a0<strong>cada mes se abrir\u00e1 una nueva edici\u00f3n<\/strong>.<\/p>\n<p>Lo m\u00e1s importante es que te planifiques para poder completar al menos un curso durante esta primera edici\u00f3n.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;\u00bfC\u00f3mo me inscribo?&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>Lo primero que debes hacer es registrarte en la p\u00e1gina web de <a href=\"https:\/\/cursosec.unit.la\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Econom\u00eda Creativa<\/strong><\/a>. A partir de ah\u00ed, una vez que accedes al sitio, desde la secci\u00f3n \u201cCursos\u201d (en la parte superior de la web) podr\u00e1s inscribirte en el curso que consideres. Aunque puedes inscribirte en los tres, lo m\u00e1s recomendable es hacerlo \u00fanicamente en aquel que vayas a realizar. Una vez que lo termines, siempre podr\u00e1s inscribirte en el siguiente que quieras hacer.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;\u00bfCu\u00e1nto cuestan los cursos?&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>Este programa formativo es totalmente gratuito.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;\u00bfY si tengo alg\u00fan problema t\u00e9cnico?&#8221; open_toggle_text_color=&#8221;#58bdb3&#8243; open_toggle_background_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#58bdb3&#8243; icon_color=&#8221;#f28d19&#8243; _builder_version=&#8221;4.3.2&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h4&#8243; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#666666&#8243; background_color=&#8221;#58bdb3&#8243; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p>Si tuvieras alg\u00fan problema, puedes enviarnos un mensaje describiendo la incidencia al email <a href=\"mailto:soporte@enclavedigital.com\"><strong>soporte@enclavedigital.com<\/strong><\/a>.\u00a0<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.9&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;0vw||0vw||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||3vw||false|false&#8221; border_style_all=&#8221;none&#8221; locked=&#8221;off&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.2.2&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_text _builder_version=&#8221;4.3.2&#8243; text_font=&#8221;Roboto Slab|700||on|||||&#8221; text_text_color=&#8221;#50C1B4&#8243; text_font_size=&#8221;33px&#8221; text_line_height=&#8221;1.2em&#8221; background_color=&#8221;50C1B4&#8243; text_orientation=&#8221;center&#8221; width_last_edited=&#8221;off|phone&#8221; custom_padding=&#8221;1vw||1vw||false|false&#8221; custom_padding_tablet=&#8221;2vw||2vw||false|false&#8221; custom_padding_phone=&#8221;3vw||2vw||false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;26px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; custom_padding__hover_enabled=&#8221;on|desktop&#8221; custom_padding__hover_tablet=&#8221;3vw||||false|false&#8221; custom_padding__hover=&#8221;||||false|false&#8221;] PROGRAMA FORMATIVO Curso de e-Commerce y marketing digital [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.3.2&#8243; background_color=&#8221;#58bdb3&#8243; custom_padding=&#8221;0vw||0vw||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||3vw||false|false&#8221; border_style_all=&#8221;none&#8221; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.3.2&#8243;][et_pb_column [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080"},"_links":{"self":[{"href":"https:\/\/cursosec.unit.la\/index.php\/wp-json\/wp\/v2\/pages\/56779"}],"collection":[{"href":"https:\/\/cursosec.unit.la\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cursosec.unit.la\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cursosec.unit.la\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cursosec.unit.la\/index.php\/wp-json\/wp\/v2\/comments?post=56779"}],"version-history":[{"count":56,"href":"https:\/\/cursosec.unit.la\/index.php\/wp-json\/wp\/v2\/pages\/56779\/revisions"}],"predecessor-version":[{"id":57622,"href":"https:\/\/cursosec.unit.la\/index.php\/wp-json\/wp\/v2\/pages\/56779\/revisions\/57622"}],"wp:attachment":[{"href":"https:\/\/cursosec.unit.la\/index.php\/wp-json\/wp\/v2\/media?parent=56779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}